Jersey City, New Jersey, May 2007 -- Soyuz-Victan USA announces it has appointed Georgia Crown Distributing Co. and Alabama Crown Distributing as distributor for Silk Vodka in Georgia and Alabama. Mark McKethan, President and General Manager Soyuz-Victan USA notes, “The Georgia and Alabama markets are important to the growth in Silk Vodka and we are proud to be partnering with such a fine distributor in these states. We are working with Mr. Leebern and his team to provide the same quality support behind Silk Vodka’s Georgia and Alabama launch as those that have made us successful to date; Silk Vodka Market Managers on the street to support the brand in the accounts, point of sale and promotional materials stating ‘You just know when it’s Silk.’ and local advertising as we build distribution.”
Silk Vodka will be launched in these markets early this summer and major programs are planned for the launch and again through the holidays. “We have watched with interest as Silk Vodka has gained traction in many US markets since its launch in late 2006. It is evident that the support and commitment given by Soyuz-Victan USA to Silk Vodka is working. We are thrilled to have this award winning vodka in our repertoire, and will do everything in our power to make it a success in Georgia and Alabama,” says Donald Leebern, President and owner Crown Distributing.
About The Silk Vodka:
There are four components that determine vodka quality: water, ingredients, distillation and filtration.
The Silk Vodka’s unique quality comes from pristine water drawn from 400-feet deep Artesian wells; a blend of the finest rye, wheat and barley from the rich and fertile Russian Steppes; and a five-time distillation of its Luxe grade spirits. But it is the extraordinary 14-step filtration process through natural mountain crystals that results in The Silk Vodka’s unmatched smoothness and purity.
About Soyuz Victan Company:
The Soyuz Victan Company, the world's third-largest vodka supplier and fastest-growing spirits marketer, was founded in 1994. The company markets over 50 brands of alcoholic beverages, including three leading Russian vodka brands, SV, Medoff, and Mernaya, Koktebel wines, and brandies, ready-to-drink cocktails, and bottled waters. Soyuz Victan products are available in more than 30 countries worldwide. Principal production facilities are located in Moscow, Russia, and in Kiev and Simferopol, Ukraine. SV Silk vodka is imported into the U.S. by Soyuz Victan USA, Manhasset, NY. www.sv-usa.com
