SV The Silk Vodka to Introduce
Online Branded Entertainment Series
-- Russia’s Silk Vodka Seeks “Smooth Lines” --
JERSEY CITY, NJ -- As part of its aggressive US launch plans, SV The Silk Vodka, the naturally smooth vodka from Russia, confirms that it will launch an online branded entertainment series entitled SVTV. In a unique twist, members of the public (21 years of age and older) will be invited to appear on the program as part of buzz and word-of-mouth marketing campaigns in key cities across the country.
The fast-moving, reality-based SVTV series will feature scripted and semi-scripted scenarios. Plot lines for the program will revolve around intriguing SV The Silk Vodka nightlife experiences and encounters -- all designed to provide a unique snapshot into the public’s response to an age-old question: What’s Your Smoothest Line?
Episodes of the SVTV series will appear exclusively on a dedicated site entitled www.areyousmooth.com, which will link visitors back to the SV The Silk Vodka website. Additionally, outtakes and behind-the-scenes teasers will be leveraged as part of a viral marketing initiative to promote the series.
With its emphasis on all natural ingredients, smooth taste -- and a stylishly provocative Russian attitude, SV The Silk Vodka’s introduction to the US marketplace is a game changer. Positioned as “the naturally smooth vodka,” SV The Silk Vodka’s mission is to redefine the Russian vodka category.
The SV The Silk Vodka brand embodies the types of product innovation and cutting-edge marketing vision that increasingly reflects and showcases the best aspects of the new Russia.
The SV-TV concept was developed for SV The Silk Vodka by Euro RSCG Magnet’s Popworx buzz marketing team. The agency will also manage buzz marketing responsibilities for the project. Viral marketing for SV-TV will be handled by Night Agency.
ABOUT SOYUZ-VICTAN COMPANY
The Soyuz-Victan Company, the world's third-largest vodka supplier and fastest-growing spirits marketer, was founded in 1994. The company markets over 50 brands of alcoholic beverages, including three leading Russian vodka brands, SV, Medoff, and Mernaya, Koktebel wines, and brandies, ready-to-drink cocktails, and bottled waters. Soyuz-Victan products are available in more than 30 countries worldwide. Principal production facilities are located in Moscow, Russia, and in Kiev and Simferopol, Ukraine. SV The Silk Vodka is imported into the U.S. by Soyuz-Victan USA, Manhasset, NY.
