JERSEY CITY, NJ, November 8, 2006 – As part of its branded online entertainment effort, SV The Silk Vodka, the naturally smooth “silk” vodka from Russia, confirms that it has launched its very own internet radio station entitled Silk Radio. A partnership with AccuRadio, the first multi-channel internet radio station reaching over 1,000,000 unique listeners a month, the fully branded internet radio station will serve as an innovative way for the brand to interact with its key audience. The station debuted November 1, 2006.
The format of Silk Radio will be centered on “Hiptronica” the same type of music heard in upscale young clubs, with sub-channels for Indie music, Emerging Artists and Dance.
“Silk Radio is much more than a media buy or sponsorship,” said Kurt Hanson CEO of AccuRadio. “We’ve taken the internet radio platform and created a station solely for one brand, where that brand controls all content – music, playlists, images and messaging.”
Silk Radio will live exclusively on www.svvodka.com, with featured links on Accuradio.com and additional banner ads driving traffic to the site. The player will provide access to other SV links and includes a viral element to pass the Silk Radio link to friends. Additionally, listeners will be able to download a Silk Radio Icon to their desktop for direct and continuous access.
"Silk Radio provides us with another innovative way to bring the SV The Silk Vodka brand personality and proposition to our target consumer," says Mark McKethan, President and General Director of Soyuz-Victan USA. "We see this as another step in our commitment to cutting edge marketing and thought leadership within the spirits category."
The Silk Radio concept was developed for SV The Silk Vodka by McCaffrey, Gottlieb & Lane, New York (MGL).
With its emphasis on all natural ingredients, smooth taste – and a stylishly provocative Russian attitude, SV The Silk Vodka’s introduction to the US marketplace is a game changer. Positioned as “the silk vodka,” SV The Silk Vodka’s mission is to redefine the Russian vodka category.
ABOUT SOYUZ-VICTAN COMPANY
The Soyuz-Victan Company, the world's third-largest vodka supplier and fastest-growing spirits marketer, was founded in 1994. The company markets over 50 brands of alcoholic beverages, including three leading Russian vodka brands, SV, Medoff, and Mernaya, Koktebel wines, and brandies, ready-to-drink cocktails, and bottled waters. Soyuz-Victan products are available in more than 30 countries worldwide. Principal production facilities are located in Moscow, Russia, and in Kiev and Simferopol, Ukraine. SV The Silk Vodka is imported into the U.S. by Soyuz-Victan USA, Manhasset, NY.
For more information, please contact:
Anu Rao/Euro RSCG Magnet/212-367-6880/anu.rao@eurorscg.com
