JERSEY CITY, NJ, November 20, 2006 – SV The Silk Vodka, the “Silk Vodka” from Russia has just been awarded a Gold Medal for taste in the prestigious Beverage Testing Institute’s (BTI) 2006 International Review of Spirits.
"This Gold Medal from BTI validates the super premium quality of SV. A panel of industry experts tasted our product and rated it tops,” says Mark McKethan, President and General Director of Soyuz-Victan USA.
Positioned as “the naturally smooth vodka,” SV redefines the Russian vodka category. Now there’s a vodka that’s authentically Russian, but without the harsh taste. With its emphasis on all natural ingredients, smooth taste – and a stylishly provocative Russian attitude, SV’s introduction to the US marketplace is a game changer. The “Silk Vodka” embodies the types of product innovation and cutting-edge marketing vision that increasingly reflects and showcases the best aspects of the new Russia.
ABOUT SOYUZ-VICTAN COMPANY
The Soyuz-Victan Company, the world's third-largest vodka supplier and fastest-growing spirits marketer, was founded in 1994. The company markets over 50 brands of alcoholic beverages, including three leading Russian vodka brands, SV, Medoff, and Mernaya, Koktebel wines, and brandies, ready-to-drink cocktails, and bottled waters. Soyuz-Victan products are available in more than 30 countries worldwide. Principal production facilities are located in Moscow, Russia, and in Kiev and Simferopol, Ukraine. SV The Silk Vodka is imported into the U.S. by Soyuz-Victan USA, Manhasset, NY.
For more information, please contact:
Anu Rao
Euro RSCG Magnet
212-367-6880
Anu.rao@eurorscg.com
